01 · Your live ads now
Odor, no scrubbing, and the old box in the picture.
Nearly half of your 105 creatives show how the box works; five are review cards and twelve more are your "One star." parody-review joke. Sixteen put an old box in the frame as the thing to leave (fifteen a plastic tray, one a machine), eleven of them live in the last 15 days, and that group is the lane this page is about.
148 ads live on 8 September, checked in two places; the same picture on more than one ad counted once, 105 distinct creatives. The oldest went live on 16 Jun, 73 of the 105 in August or later, and every frame opens in the Ad Library.
What the 105 creatives are doing
25 of 105 look shot on a phone in a real room.
Old-box row by eye; it overlaps the smell and scrubbing rows.
How they are made
Your 103 creatives by what the picture argues, oldest 4 of each row, days live on each (two third-party advertorial frames not reproduced)
an old box in the picture as the thing to leave, by eye
16 of 105
how it works, or an unboxing
47 of 105
a review card, or the 'One star.' joke
17 of 105
the smell
12 of 105, 4 of them in the old-box row
the scrubbing
7 of 105, 4 of them in the old-box row
a cat, or a nice room
4 of 105
a joke
1 of 105
someone talking to camera
1 of 105
called a comparison by the read; by eye, no old box in the picture
4 of 105
